Setting Effective Key Performance Indicators

How often does failure of staff to meet Key Performance Indicator’s (KPI’s) trouble you as a business owner/director/manager? Or perhaps a more positive question; if every member of staff consistently met & exceeded their KPI’s, what impact would this have on the business?

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Understanding Customer Loyalty

Understanding your customer base and its drivers and motivations is key to growing revenue. It is a well-known fact that for almost all businesses, it is cheaper to get repeat custom than going out and finding new customers.

Growth to Exit

Evolution CBS and Shirlaws combine to support SMEs to create equity value. Business sales advisers Evolution CBS and international business consulting firm Shirlaws Group, are to collaborate to bring a new range of ‘Growth to Exit’ services to the SME market.

Sure-Fire Methods To Help Someone Buy

With the availability of information on the Internet nowadays, most of your prospective clients/customers have already worked out if they want to engage with you before you ever speak to them.

Getting To Your Customer Base

The most successful clients that Shirlaws works with have an acute understanding of the power of Distribution. Some may call this art ‘channels to market’ but essentially, it's about understanding the many different routes that your business can get its product/service to potential customers.

The importance of language

Picture the scene.... You're at a friends house for a dinner party. In the room are some people you know, some you don't. Before you sit down to eat, you're introduced to some of the new faces. After the initial exchanges (hi my name is, so how do you know etc) you get asked; so what do you do?

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Product Focus

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A business can grow rapidly and then get stuck at the same level… It’s only then that an owner realises that they need to change their focus. Sometimes it can take years before the profitable penny drops.

Take the Stages test

Where are you on your journey, where is your business today, what are your priorities to secure future growth? There are 14 key stages a business needs to go through to get to advanced, sustainable growth. Take the test and download your FREE personalised Shirlaws action plan today.